❌ Why it doesn’t work: It’s so focused on “SEO” that it’s completely illegible, and more likely to deter a potential customer than convert due to not providing any real value or information about the business ( and yes this is a real example from October 2021). To start, here’s how NOT to write a Google My Business description… Also, before making any updates to your profile, ensure you’re properly tracking rankings with a software like Local Viking and run a rankings report before and after changes to understand the impact.īefore further explaining the checklist, let’s take a look at some real examples of Google My Business descriptions… Google My Business description examples If you’re interested, check out this quick read on the topic. Having positive, genuine reviews is great for your digital presence.Pro Tip: Knowledge is power and knowing what Google has disclosed about business description ranking factors is important. These reviews (provided they are positive) will help to build trust and credibility for your brand.

Collect reviews - Another advantage of Google My Business for all business types is that you can use your listing to collect customer reviews.

For example if you run an eCommerce website but have your warehouse/HQ listed on Google My Business, that can inspire confidence that you aren't just running a dodgy dropshipping operation. With a Google My Business listing, it's easy to demonstrate to prospective buyers your physical credentials, and give trust/confidence that you are a 'real' business.

Build trust - While many people are happy to buy from online-only businesses (especially in the 'post-Covid' world where we have all been forced increasingly online) many like to know that there is a physical presence to the digital business they are considering buying from.

Basically, a GMB listing for your own brand name makes you look more credible and gives you more control about the information you display to prospective customers. Having a GMB profile configured means you wind up controlling more space for your brand name, which is ideal.

Own your brand name - When a prospective customer searches your brand name (maybe they've seen an ad online and want to do more research, or have heard of you via word-of-mouth) you want to 'own' the Google results for your brand name as much as possible.

Google business seo